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Donor Target Scores and Donor Target Reports

A More Informed Ask.

NGP's newest feature provides political fundraisers with insight into who is likely to donate along with their giving potential, so they can make the right ask at the right time. Scroll down to learn more.
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Awards and Recognition

  • G2 Leader Summer 2022 badge

    Political Campaign
    Software

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    Volunteer Management
    Software

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    Users Love Us

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    Culture of Democracy
    Award Winner

  • AAPC Pollie Award 2021 badge

    Best Fundraising
    Technology

  • 2022 Reed Awards badge

    Best Use of Phones
    for Fundraising –
    Democratic


Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.
Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.
Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.

Powerful Capabilities to Advance Your Mission

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Unified CRM Platform

Merge supporter donations, activity, and communications in one place for a 360° view.

Digital Communication

Create beautiful emails, integrated social media campaigns, SMS messaging, and more.

Online Fundraising

Mobile-optimized, multi-step donation pages—built for one-click giving and higher conversion.

Multi-Channel Campaigns

Plan, execute, monitor, and track campaigns that meet supporters where they are.

Advocacy/Action Management

Influence decision-makers with one-click advocacy actions and use secondary asks to turn advocates into donors.

Reporting and Dashboards

Build beautiful charts & graphs to see your data in a whole new way.

Virtual Events

Create, manage, run, and report on online and offline fundraising events with ease.

Donor Segmentation

Segment your list in new and valuable ways by searching across all donor activity.

Grants Management

Track deadlines and documents throughout the grant lifecycle, and analyze results.

Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.
Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.
Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.
Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.

Donor Target Scores

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How Does it Work?
Donor Target Scores utilize predictive analytics to match your existing contacts to our nationwide warehouse of tens of millions of donors and provide custom scores to model a contact’s likelihood to donate and capacity to give.

How Will it Help?
Finding new donors is hard. With our new tools, you’ll be able to easily identify prospective donors within your contacts, including those who come through grassroots channels and have the ability to give more. With potential donors identified, Donor Target Scores also help guide you on the right dollar ask.

How Much Does it Cost?
This feature is free for NGP clients.

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TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.
Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.

Donor Target Reports

Donor Target Scores mean a more informed ask; Donor Target Reports make it actionable.

How Does it Work?
These powerful, action-based reports are pre-segmented as Prospects Targets Report, This Cycle Resolicit Report, and Last Cycle Resolicit Report. In addition, these reports can Send to My List, so fundraisers can take immediate action on identified prospects, such as directly setting up a phone calling or messaging campaign.

How Will it Help?
These reports are packed with insights including cycle totals, most recent active pledge, and contact history—which will save fundraisers time in preparing their next asks. The combination of likely to donate and giving potential scores will give you the Suggested Fundraising Effort.

How Much Does it Cost?
This feature is free for NGP clients.

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TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.
Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.

More Information

Still have questions? Check below to see if this additional information helps. If not, feel free to reach out!

Contact & Donation Information

No donor names or contact information are shared. We are simply making it easier to identify prospects you already know about. Furthermore, no detailed donation data are shared; scores are modeled on aggregated and anonymized datasets.

Data Source

Donor Target Scores have been developed using proprietary algorithms and aggregated and anonymized data sourced from the NGP universe. Data derived from the FEC is not used as part of the score development.

Capabilities

Likely to Donate and Giving Potential option values are:

    • Top 10%
    • Next Top 30%
    • Middle 40%
    • Bottom 20%

Scores are normalized per committee; each client sees their custom top 10% and so on. This means scores for the same contact may vary across clients.