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Digital 8

The Best Digital Tools for Democratic Campaigns

Raise more money & drive more action with Digital 8, a ground-up build of email, online, and social tools with the most robust set of features available.

 

 

Fill out the form to find out more >>

 

 

    

Targeted Email

Raise more money & drive more action from your supporters with an advanced email platform built for campaign pros. 
  • Industry-Leading Deliverability Rates

    Utilize the tool with the highest inbox placements in the industry, according to impartial reports from ReturnPath. Work with our dedicated deliverability expert, who helps your campaign without additional cost to ensure your message reaches your supporters.

  • Email Series

    Design an automated series of emails to help welcome subscribers to your campaign, turn one-time donors into sustainers, or re-engage inactive subscribers.

  • One-Click Actions

    With just one-click, supporters can join your email list, sign up to volunteer, or make a donation to your campaign. 

  • Conditional Content & Dynamic Ask Strings

    Personalize emails by sending different content to email recipients based on dozens of merge fields, and tailor fundraising ask amounts based on a supporter's giving history.

    ActBlue Tracker

    Pull donation and conversion stats from your ActBlue pages into your email dashboard automatically with our new ActBlue Tracker.

    Multivariate Testing

    Increase your impact each time you press send. A through J multivariate testing is easy-to-use, and allows for up to ten tests to ensure maximum control and effectiveness.

     

     

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Online Actions

Create beautiful, responsive sign-up, volunteer, and donation pages, and easily link or embed them into any website.
  • Higher Conversion Rates Through Network Effect

    Tap into our massive FastAction network of over 59 million Action Profiles across NGP VAN’s tools. 33% of forms have at least one field pre-filled due to a previous action being taken within our network, giving you a 3.5x boost in your conversion rates.

  • Chaptering & Affiliates Management

    Use chaptering functionality to share content – including form themes and email templates – with other committees, campaigns or affiliated organizations. 

  • Unlimited, Customizable Forms

    Create as many online forms as you like and customize each to be exactly what you want with new Themes form wrappers. Add custom fields, save and use theme templates, adjust ask amounts, and more.

  • Self-Service Donor Portals

    Allow supporters to independently update their contact record, set email preferences, and fix expired credit card information – saving staff the hassle of updating this information themselves.

  • Mobile Responsiveness

    Provide supporters a seamless experience on any device. Mobile responsive forms lead to higher conversion rates and a better user experience.

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Advanced Social Matching & Influence Tracking

Get a 360-degree view of supporters, measure their social influence, and track engagement with detailed contact records and robust reports.
  • Advanced Social Matching

    With Social Matching, Digital 8 takes any supporter record that has an email address and automatically matches it to dozens of social networks, including Facebook, Twitter, and LinkedIn.

  • Multi-Channel Campaigns & Engagement Points

    Cater individualized messages to supporters by ranking and measuring their involvement using Engagement Points. Use Campaigns to link efforts across multiple channels and monitor overall performance or drill down for channel-by-channel metrics.

  • Social Sharing & Tracking

    Encourage supporters to spread the word on Facebook or Twitter with social sharing tools available on each online form. Track the impact of those shares and identify which supporters drive action and generate new sign-ups.

  • Facebook Events & Facebook Ads Integrations

    Sync events to Facebook and easily track sign-ups in your database with this timesaving integration. Create custom target segments in Digital 8 then push them to Facebook for precisely targeted ad buys

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More Tools & Features

Free Prospects

Automatically import any email address your campaign adds to VoteBuilder into your Digital 8 database, growing your list for free.

 

Pipeline for Analytics

Digital 8 is integrated with Pipeline, our innovative system for large scale data transfers. Pipeline can be used to send real-time row-level database changes to analytics platforms where campaigns can do modeling, run advanced reports or combine digital data with our data sources.

Cloud-based Scaling

We’ve built our platform with campaigns in mind - Digital 8 is built in the cloud, making the entire platform scalable and resilient.

 

Reports Manager

Get the answers to all your data questions with powerful, easy-to-use reporting - with pre-baked reports that can be customized, saved, shared and scheduled.

Frequently Asked Questions

How is this different than NGP?

Digital 8 is a set of brand-new digital tools, now available for NGP users. Users can choose to continue utilizing their NGP database for fundraising and compliance, while also using the new Digital 8 platform. Data from Digital 8 will be automatically pushed into NGP where applicable.

 

How is this different than VAN?

Users can choose to continue utilizing their VAN database for organizing and volunteer management, while also using the new Digital 8 platform. Every emailable record from VAN’s My Campaign database with can be automatically moved into your Digital 8 database.


 

Who can use these tools?

Campaigns of all sizes can take advantage of Digital 8. The tools are available to candidates running for offices from city council to US Senate.

 

Are these tools integrated with other services I'm using?

Digital 8 is integrated with over 200 third party tools you may already be using like Optimizely, Hustle, Revolution Messaging, ActBlue and many others. And if we haven’t already integrated with your tools of choice, we also offer extensive APIs through our innovation platform aimed at connecting even more tools. 

 

Are these tools compatible with my website?

Yes! You can embed our forms on any website, create fully customizable themes or wrappers for your forms, or even create your own form and post to our API endpoints.